My marketing objectives are to fill the three classes (30 people for each class a week) for my friend who has no idea how to market her business. Any innovative marketing ideas would be greatly appreciated. Thanks.

Tell your friend that although she is doing the 30+ also concentrate on the 40+ who the baby boomers, they will be more keen to attend.

Offering specials and added benefits always a good thing for gym related activities like:

Group supports (weigh-ins)
Nursery or baby-sitter

Also introduce loyalty programmes:

E.g. for every 10 classes attended get one free etc

Try and offer personal classes to those who need it as well.

People generally feel like they dont have time to go, introduce ways and let the advertsing speak about how it can be innovative, fit in to anybody’s schedule etc.

4 Responses to “Can anybody help me devise a marketing plan for a keep-fit fitness class aimed at 30+ age range?”

  • Nay says:

    Tell your friend that although she is doing the 30+ also concentrate on the 40+ who the baby boomers, they will be more keen to attend.

    Offering specials and added benefits always a good thing for gym related activities like:

    Group supports (weigh-ins)
    Nursery or baby-sitter

    Also introduce loyalty programmes:

    E.g. for every 10 classes attended get one free etc

    Try and offer personal classes to those who need it as well.

    People generally feel like they dont have time to go, introduce ways and let the advertsing speak about how it can be innovative, fit in to anybody’s schedule etc.
    References :

  • Match Maker says:

    One of the most effective ways to market this business is to carefully determine how best to reach your target market. Direct mail has a proven record for doing just that, but you need to know how best to implement an effective strategy.

    One of my mentors, Dan Kennedy, has created an audio CD that tells you how, and you can get it for free by contacting me. Free audio CD just for asking: Amazing Advertising,
    Sales and Marketing Techniques Proven To Boost
    Your Sales & Profits By 100% To 500% – FAST!!

    Thanks for asking,
    Rod

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    References :

  • Gudsud55 says:

    Your friend or you, your self, should either join a network or create a network with Gynecologist, Pediatricians as well as other fitness classes organisers, in your city.

    Each one of you, can help each other.

    @@ Most of us wish to remain active and healthy and look good too. But do not have time, ‘ * Your advertiser shall help you on the issue * ‘

    Detailed Marketing plan can be proposed only after knowing the locality of venue of fitness classes.
    References :

  • wayne_burdeshaw says:

    Maybe you should try to COPY the successful methods already in use by your future competition.
    References :

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